Would You Hire You?

Would You Hire You

Catherine Byers Breet, founder of Arbez, does a number of excellent presentations on an effective job search around the Minneapolis area. One of her presentations is titled: Would you hire you?
Although I haven’t seen her presentation, the title intrigues me and raises an excellent question that many job seekers don’t think through enough as they [...]

Standing Out in Your Job Search

Standing Out Job Search

Sometimes, there is nothing wrong with defining who you are based on NOT being someone else.
Let me explain.
When I was in high school, I didn’t really stand out. Despite how hard I tried. Grew my hair long, dyed it green. Whatever it was I tried, it didn’t really work. I was still the quiet, unremarkable [...]

How Employers View Your Online Presence

How Employers View Online Presence

It’s common to hear, these days, about how important a strong online presence can be in a job search… and it is! It’s highly likely, in today’s job market, that at some point in the hiring process, a potential employer will look you up on LinkedIn and “Google” your name to see what they find. [...]

What is Career Branding?

Career Branding

Personal Branding (PB) + Relationship Capital (RC) = Career Branding (CB)
PB + RC = CB
Why does this matter?
The answer is simple.  If you work the formula you will have more successful career branding!
The time to build a network is when you are seeking nothing in return. If your objective is to time results, you will [...]

Googling Yourself Is Not So Faux Pas

Google Yourself

Honest question: Do you ever Google yourself?
I do.  I also think that although it may seem a little vain or self absorbed to look up your online persona, it’s also strategic.  Your online brand can tell prospective employers, prospective mates or plain old anyone a lot about you and you should be proactive about the [...]

Recession-Proof Yourself

Recession Proof

It seems like not a day goes by now without a story in the news about unemployment and how people are struggling to find jobs. While much attention in the press has rightly been focused on those looking for work, the economy and employment forecast affect everyone, including the currently employed. Layoffs and outsourcing can [...]

Be Provocative, But Not a Troll

Blind Spots Alexandra Levit

In the online world, the most common type of attention seeker is known as the troll.  A troll’s sole purpose in life is to stir up controversy with her inflammatory opinions.  Trolls routinely put information out there that they know will rile the masses, promote themselves by indiscriminately bashing others’ ideas, and call people names [...]

4 Unique Ways to Sneak In Your Executive Brand

Executive Brand

The work of an executive is never done. Even when you are happily employed, you have to continually think about your future and come up with ways to make sure you’re relevant—just in case you decide to move in a new and exciting direction.
This means you need to continually work at building your executive [...]

Do You Have the “It” Factor?

IT Factor

These days, those in the employment space have to fight for what they want, whether you’re a job seeker looking to find the perfect match or a recruiter wanting to bring in top candidates. So, when you’re hunting for a job, do you have what it takes to stand out in a sea of competition? [...]

Ya Gotta Be You

Personal Branding

Often, when people read a lot of job search advice and strategies, they come to the conclusion that they have to project something other than what they are when speaking to potential employers.
There’s advice about the kind of image they need to project, the way they should answer questions, the way they should look, the [...]