Career Rocketeer - Career Search and Personal Branding Blog
Career Search and Personal Branding Blog
Statistically speaking, there are 6.3 job applicants for every job opening in the U.S. Anecdotally speaking from recruiters, many companies are receiving hundreds of applications per job opening. Regardless of the numbers, the right fit for each talented professional may not surface for some time.
This past week, I received an email from a job seeker [...]
There are so many resources out there for job hunting and career advice that sometimes I don’t know where one ends and another begins. Lately I’ve been able to look around and realize that there are actually career lessons in everything, from songs to movies to interactions with other people. So I thought I’d go [...]
I don’t know about you, but I’m getting really tired of reading the headlines over the past few years. It seems everywhere you turn, another company is laying off thousands in reaction to the bad economic conditions.
If you’ve ever been responsible for deciding who to layoff (which I have), or if you have been victim [...]
If you check the personal branding process for most experts, it will include the following steps:
Find/Extract
Create/Express
Communicate/Exude
Maintain
Maintain!
OK, you got it. It’s really all about maintaining and the reason is, once you create your personal brand, all you need is to communicate and maintain it (monitoring and controlling in Project Management phases). Building a promise is not [...]
How many marketing impressions (regardless of the medium) does it take before an individual will recognize the message and/or brand?
Many sources say that five is the magic number:
“The more times people see an ad, the more likely it is to have an impact. The optimal number seems to change based on the industry and creative [...]
Most people understand the importance of networking when looking for a job, however, few do it effectively.
People tell me their networking conversations or meetings are awkward and rarely produce anything meaningful. When I dig a little deeper, I often find that they expect their networking contacts to somehow just know what to do. Most [...]
In my last post, I provided details of how job tenures are declining rapidly and how wages have dropped to their lowest point since the government began monitoring it. The new work environment is full of job change, lower salary and elimination of the safe passage to high pay from the obtainment of [...]
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