1: Knowing how to identify your passion, strengths, weaknesses, accomplishments, and your target audience.
2: Knowing how to develop, execute and monitor an effective job search strategy.
3: Knowing how to prepare, write, and modify as needed two or more versions of your resume that are best suited for different employers and submission modes.
4: Knowing how to use social media and conventional/unconventional means to build a broad based network.
5: Knowing how to prepare for and conduct yourself in a stressful job interview.
And why am I telling you this? Because everyone who is looking for a new job, wants to change careers, or is determined to climb the corporate ladder needs to appreciate that the stakes are too high to just leave it to chance or success through trial and error. They need to be cognizant that the downside can be catastrophic while the upside can be worth 5-10 weeks of employment which equates to $3k-$20k in cashable paychecks. Is this enough motivation for all of you to rethink what you’re doing and for some of you to stop being a Lone Ranger!
In my practice I estimate that 75% of the people I coach and write resumes for reach out to a professional like me only after spending 5-10 weeks on unemployment and after 20 or more rejections or no responses to the resume they submitted, and after having gone through 4-5 not so different revisions of their current resume.
Similarly I found a meager 20% of job seekers I come in contact with have a coach or mentor they work with on a regular or intermittent basis. In my eyes this is like playing Russian roulette with the future.
Now let me digress a little here to try to make a point many of you should be able to relate to.
At a previous job for MMTS, a distance learning company that marketed Math DVD tutorials and on-line math tutoring services, I discovered that middle school math students learning fractions and decimals, high school students studying Algebra and Geometry, and college students taking Calculus and Probability & Statistics courses fell into distinct categories with similar academic and business model results.
Group A: Students who had decent mathematical aptitudes and a parent, sibling, roommate or friend available to work with them with the DVD tutorials found the program extremely helpful. Moreover, although all these students’ test scores improved considerably, in the homes with concerned parents who wanted their child to get even higher grades the parents signed the student up to work 1-to-1 with an online tutor, These students flourished even more and most were at the top of their class due to the on-demand help they received when they needed it most. As expected, the return rate here was negligible.
Group B: Not surprisingly, students with good math acumen who did not have a human being at home to work with them had an overall lower level of success, and a higher percentage of these students lost interest in learning on their own with the DVD after 3-6 weeks and this group had a higher rate of refunds and returns.
Group C: On the other hand 70% of the students who had a poor math aptitude, whether they had or did not have help outside the classroom, struggled to learn on their own with the DVD. This group, for the most part, quit using the DVD after 1-2 weeks and was more prone to return the item or ask for a refund.
So to cut back on refunds and returns in all three groups the company began offering a months worth of 1-to-1 live on-demand tutoring sessions from a professional math tutor along with the DVD. This worked out very well in cutting returns because the majority of students who could not learn math on their own were now motivated and able to learn and improve their grades with the help of the private tutor. Better still, most parents who were serious about their child’s education, once they experienced the difference working with a professional tutor and mentor had on the student’s progress, they continued the tutoring for the rest of the semester and beyond, and often enrolled other children at home in the program.
Again, why I am telling you this?
Because I think the same factors hold true for job seeker as does for these students and parents. The students who were failing and lost hope in ever being a good math student by and large ended up getting the results they wanted and passed the class, and the better students got top grades, higher SAT scores which helped them get scholarships and/or admission into the colleges of their choice, or college students increased their college GPA. An important side effect was they all had increased self-confidence and less stress at home.
I believe the same holds true for most of you. Whether you are a seasoned professional with many years of HR experience, or you are a recent grad who has never undergone this grueling process, you will get better results when you work with someone who can guide and mentor you in your job search. This is not to say you must pay for help, or that you can not achieve success going it alone. But for just 10 seconds think about where the Lone Ranger would be without Tonto, Mick Jagger without Keith and the rest of the Rolling Stones, or Jerry Seinfeld without Kramer, George and Elaine. Each would be a success in their own right, but not nearly as successful as they turned out to be without a little help from their friends.
So once again I urge everyone who reads this to stop depending on generic advice and make it a point to get all the live help you can in fining a new job. Especially starting this week, because September and October are historically two months of the year that employers add to staff, finalize hiring decisions that have been put on hold for the summer, and this is the time of year budgets must be spent or lost for the coming year.
Author:Perry Newman, CPC CSMS is a nationally recognized executive resume writer, career coach, AIPC certified recruiter and SMMU certified social media strategist known for his ability to help his clients get results. You can view his sample resumes at
http://www.perrynewman.com/, and email him your resume at
perry@perrynewman.com for FREE resume critique.